One of the first things you should learn if you’re new to SEO is keyword research. In essence, it’s the process of determining what users are entering into Google so that you may produce content that is seen. Finding and using the proper keywords is crucial whether you’re starting a blog, a business website, or an effort to develop your own brand.
What Is Search Intent and Why It Matters
It’s crucial to consider the initial purpose of a search before utilizing keyword tools. We refer to this as search intent.
Informational
The person wants to learn something (e.g., “how to start a blog”)
Navigational
They’re looking for a specific site or brand (e.g., “Instagram login”)
Transactional
They’re ready to take action, like buying something (e.g., “best running shoes under $100”)
Free Tools That Make Keyword Research Easy
To begin conducting keyword research, there is no cost. Numerous useful and easy-to-use free tools are available:
- Google Keyword Planner: It shows you keyword suggestions, search volume, and competition level. You’ll need a Google Ads account, but it’s totally free to use.
- Ubersuggest: Just type in a word or phrase and you’ll get a list of related keywords, along with how often they’re searched and how hard they are to rank for.
- AnswerthePublic: This one gives you real questions people are asking about a topic, which is great for creating helpful, specific content.
- Google Search Suggestions: When you type something into Google, scroll down to the “Searches related to…” section — it’s a goldmine for ideas.
Long-Tail vs Short-Tail Keywords
Broad terms like “shoes” or “makeup” are examples of short-tail keywords. Despite being highly competitive, they receive a lot of searches. You will be facing large corporations.
However, more specialized terms like “best makeup for sensitive skin” or “affordable running shoes for beginners” are known as long-tail keywords. These are easier to rank for and typically have a more focused audience, even though they might receive fewer searches.
If you’re just starting out, long-tail keywords are definitely the way to go.
How to Choose the Right Keywords
How do you decide which of the many keyword ideas you’ve discovered to concentrate on?
Search Volume
Are people actually searching this term?
Competition
Is it too hard to rank for?
Relevance
Does it fit with your site or blog topic?
Using Keywords the Right Way
After choosing your keywords, it’s time to incorporate them into your writing in a way that is organic rather than spammy. Write like a human since Google is concerned about user experience.
Here’s where to include your keywords:
- In your title (the headline people see in search results)
- In your URL (like yourwebsite.com/keyword-research-guide)
- In your meta description
- In headings (H1, H2s, etc.)
- In the first paragraph and last paragraph
- In alt text for images
Avoid pushing it. Reword it or use a different phrase if it seems odd.
Final Thoughts
Anyone can do keyword research with a little practice; it’s not just for SEO pros. You can better customize your content the more you know about how people search. Make use of the free resources, consider your purpose, and pick sensible keywords for your website. It’s among the simplest and most efficient methods to increase your internet visibility, and the more you do it, the simpler it becomes.
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