Category: Uncategorized
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Display Advertising & Programmatic Bidding: Smarter Ads with AI
Have you ever come across a banner ad for a product you were just searching for on Google? Examples of such products include shoes, airfares, and new skincare items. There’s no coincidence there. It’s the power of programmatic bidding and display advertising collaborating in the background. By employing automation and artificial intelligence (AI) to show…
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Paid Search 101: Getting Started with Google Ads the Right Way
You have already witnessed Paid Search in action if you have ever conducted a Google search and seen advertisements at the top of the results page. One of the most effective strategies for companies and brands looking to increase traffic quickly is Google Ads. Paid search can produce results very instantly, but only if done…
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Offsite SEO: Building Authority and Trust Beyond Your Website
When individuals discuss SEO, they typically consider the website’s content, titles, keywords, and other elements. However, offsite SEO is a completely different and equally significant aspect of SEO. This focuses on how your website is linked to the rest of the internet and what people are saying about it. Offsite signals are used by search…
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Onsite SEO: Mastering the Basics to Boost Organic Traffic
Writing quality content is only one aspect of ranking highly on Google; another is the organization of that content. Onsite SEO, also known as On-Page SEO, can help with that. In order for search engines to comprehend the content of your pages and rank it appropriately, you must optimize each page separately. Making minor changes…
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Best Methods of Doing Keyword Research
What Is Search Intent and Why It Matters It’s crucial to consider the initial purpose of a search before utilizing keyword tools. We refer to this as search intent. Informational The person wants to learn something (e.g., “how to start a blog”) Navigational They’re looking for a specific site or brand (e.g., “Instagram login”) Transactional…